TAUFIK HIDAYAT ARENA | SPORTS FACILITY
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IDENTITY | PRINT | INTERACTIVE | ENVIRONMENTAL
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Taufik Hidayat Arena is a world-class sports facility founded by the living legend of badminton, Taufik Hidayat and his wife Armi Gumelar. The Company Studio had the opportunity to design their logo, identity system, promotional materials and also environmental graphics. The concept was to represent courage, health, happiness, diversity and calmness. We also designed custom lettering for the dorm room signage, inspired by badminton shuttlecocks.
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Creative Direction & Design: Utari Syaukat
Design: Dimas Rubianto

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