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Utari K. Syaukat
Principal/ Creative Director
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After graduating from Cornish College of the Arts, Seattle, with a degree in Bachelor of Fine Arts, Utari Syaukat had an internship at Mint Design Inc. (mint-usa.com). Prior to that, Utari had an internship at Modern Dog in Seattle (moderndog.com), while she was still in school. Modern Dog also hired Utari for a top secret Coca Cola project back in 2006. She also had the experiences to design limited silk-screen posters for artists such as Jem (Utari collaborated with Jannie Mercado) and Laura Veirs, who performed at Sasquatch! Music Festival. Utari then moved to New York and freelanced for Yard (yardnyc.com) and then landed a job at PS New York (psnewyork.com). In July 2007, Utari moved back to her homeland, Jakarta-Indonesia, and freelanced from home working on several projects including logo design, branding, and also collaborated with Selvi (illustrator) on a series of children's book. The next step was working as an in-house designer for The Papilion, a high-end luxurious mall with an edge. When she thought it was time to pursue the dream of her life, which was to run her own graphic design studio, she had to say goodbye to The Papilion to pour her sweat, tears and love for The Company Studio.
* Utari loves: Coffee + pastries + any food but mint (she detests mint), cooking shows, sitcoms, reading books. She has a music project together with her friend Aghi Narottama and it’s called
Ape on the Roof.
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Cecilia B. Salim
Principal/ Marketing & Communications Director
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Cecilia met Utari and Ami while she was in college in Seattle, Washington. They became good friends when they started working together to organize several cultural events and promote Indonesian culture to the Seattleites. After graduating from Seattle University with a degree in Arts and Sciences specialized in Communication Studies, Cecilia moved to New York City to pursue her career path by working at Kostow Greenwood Architects. Her contribution as the Office Coordinator had widened her ability to understand the demand of one client to another. In 2006, Cecilia came back to the capital city of Indonesia, the J-Town. For less than one year, she worked for a Non-Profit Organization, Church World Services, where she became a Communication Officer to eradicate hunger and poverty in Indonesia and to promote peace and justice around the world.
From non-profit organization, Cecilia continued her career to work for the high-end luxurious mall, The Papilion. As the Marketing & Communications Executive, she was responsible to handle 7 brands of premier establishments which include a famed Dutch Patisseries of Huize van Wely, a lifestyle concept store of Biyan Living, a fine dining haute cuisine restaurant called SHY and SHY ROOFTOP, and a young and unique retail urban store called the Papilion Duo. Add to that list, her involvement as Media Liaison for an exclusive bridal studio, Biyan Bride, had strengthen her portfolio which gave her an invaluable opportunity to work for the most prestigious event planner, Preston Bailey, for The Inspirations for Biyan Bridal Annual Fashion Show back in 2008.
Her strong curiosity in Arts, Culture, and Music has made her to join The Company Design Studio. Cecilia always believe in a strong brand strategy. For her, a strong brand image will play an important role to increase brand awareness of one company or a product. A strong brand strategy cannot be achieved as a whole through imaginative sketches and unique ideas only. Her highest ambition for The Company Studio is to define brand images in creative manners and to make each client happy and satisfied with the project.
* Cecilia loves: Cooking and Baking!!! She has her own home-baking catering called CELINAT specializes in macaroni schotel, chicken
potato pastel, cookies, banana pudding,
and scrumptious buttermilk chocolate,
vanilla, and banana cupcakes. All made
from scratch with homemade
ingredients. Yummm!!!
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Armi Gumelar Hidayat
Principal/ Business Development Director
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Armi Dianti Gumelar is a proud mother of Natarina Alika Hidayat
and a loving wife of Taufik Hidayat, a phenomenal world champion badminton player.
After graduating from Seattle University with a degree in Bachelor
of Sciences and Arts specialized in Communication Studies, Armi decided to come back to the land of Indonesia in 2004. Armi began her career path by working at one of a well-established TV stations in Indonesia, P.T. Rajawali Citra Televisi Indonesia (RCTI). For almost two years, she was responsible in Promotion Off-Air. Armi handled different types of creative agendas and one of them was the super famous Indonesian Idol.
Her enjoyment as a devoted wife and mother truly inspires Armi to design a clothing line for children. The line is named after her daughter Natarina that offers comfortable and affordable clothes, that combines Indonesian’s traditional garment such as batik with local fabric. In addition, Armi also started THFORCE in 2008, a sports management and sports event organizing company. It is the brainchild of a badminton phenomenon, her husband, Taufik Hidayat. This Mom is a serious businesswoman. In 2009, Armi decided to welcome her entrepreneurship background to direct Business Development and General Affairs for The Company Design Studio.
* Armi loves: SPORTS, SPORTS, SPORTS!!! (She’s a sports freak people… Watch out! She’s gonna kick yoooo a*s!) She’s the nicest one among the people of The Company Studio… well probably cause she’s a mommy =)